We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.
Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Administrative Officer, Simon Weeks, Chief Financial Officer, Fraser Montgomery, Chief Operating Officer, Nick Hughes, Chief Technology Officer, Glynn Perkin, and Chief Marketing Officer, Gordon Nardini.
The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Nucleus Financial Services, Chair of Virgin Experience Days and is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airports car park operator, Park'N Fly. He was previously Chair of Interactive Investor, the second largest direct-to-consumer investment platform in the UK until its sale to Aberdeen Investments in May 2022 and a Non-Executive Director of William Hill PLC until its sale to Caesar's Entertainment in April 2021. Njord Partners LLP, London is Ambassador’s main shareholder.Ambassador Cruise Line is based in Purfleet, Essex.
SAILING FROM THE UK
No-fly cruising from eight regional UK ports means you can start your holiday sooner without any queues, luggage restrictions, exchange rate worries or fuss at the airport – all for the best value.
As a no-fly cruise line, we take away all the stress that comes with flying. That means no busy airports, no transfer delays and no luggage constraints. With Ambassador, each guest can bring unlimited cases along for the journey at no extra cost; you just need to store it all in your cabin.
Check in before you leave home.
With well-connected transport links via rail and road and accessible car parks, reaching our various UK ports is a sea breeze. What’s more, checking in online via My Ambassador Sailing before you walk out of the door means less to remember and a more seamless (and paper-free) boarding experience.
Our onboard currency is GBP£ sterling, which means no exchange rates and no wasted currency sitting in your back pockets at the end of your trip.
In terms of size, it matters to us. Our ships are mid-sized and are environmentally compliant with the latest industry standards, meaning they can reach certain ports and destinations that other cruise lines cannot. Did you know Ambience and Ambition are among the top 10-15% of ships to sail to the Norwegian World Heritage Fjords? It’s important to us that our destination experiences showcase our world in all its natural beauty, and that includes uncovering hidden and less-accessible gems.
So, why not experience the difference for yourself? As one of Britain’s newest cruise lines, we have a good impression to make. Be part of the new cruising era and see what all the fuss (and ease) is about.