Ambassador Cruise Line

Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

Ambassador Cruise Line' Ships

More about Ambassador Cruise Line

No Fly Cruises

Sailing from the United Kingdom can make your cruise holiday hassle-free. No worrying about long airport queues or weight limits, no long journey before you have to start your trip and you only have to unpack once to explore the world.

At Ambassador Cruise Line, our cruise holidays depart from one of seven regional ports around the UK, with the London International Cruise Terminal in Tilbury being our base port. All of the ports we choose to sail from are easily accessed and are spread out around the UK so whether you live in John O’Groats or Land’s End, you’ll not have to travel too far to start your getaway.

A no-fly cruise holiday with Ambassador Cruise Line is like no other. Enjoy an authentic cruise experience on board a traditional ship with contemporary twists. Enjoy an incredible list of destinations around the world and the ever-changing view from your stateroom window. There really is nothing like that sense of exploration and discovery. Even on sea days, we have plenty onboard to keep you upbeat with a range of amazing dining options and entertainment, as well as more on our selection of themed cruises.

Where else can you find a holiday where you visit destinations around the world and your hotel moves with you? With a no-fly cruise, you have no packing, no hassle, and no worries, it’s truly stress-free.

89 Cruises · 2 Ships

Cruise Regions

  • Africa
  • N Europe
  • Caribbean
  • Atlantic Islands
  • Mediterranean
  • Arctic
  • World-wide

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Reasons to Book


Some of the most environmentally friendly ships afloat.

We are continually reviewing and improving how we operate to effect positive change, support communities in the places we visit and reduce our impact on the environment. From locally inspired dishes on board to energy-efficient engines, we are paving the way for more sustainable cruising.

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Affordable access to remote places and hidden treasures across the globe.

Our UK departures offer affordable, easy access to a world of remote places, amazing sights and hidden treasures.

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Meet like-minded people and make long-lasting friendships.

Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community.

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Classic ships, with charming crews, sumptuous cuisine and great entertainment.

A warm welcome from the minute you arrive on board to the moment you leave. Our classic ships create an inclusive atmosphere that will make you feel right at home.

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A premium value, authentic and traditional cruise experience at a fantastically affordable price.

Quality doesn’t have to come at a price. We offer a premium value product, making an authentic cruise experience an affordable option for those who desire the finer things in life.

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Fully travel regulation compliant Financial Protection through “A” rated UK based insurers. Guest funds are paid into a trust account.

Full ABTA members. Enhanced health and safety policies.

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Members Club